The parent wrote at 9:12pm. JEE, this year, demo this week.
Your counsellor finished class at 8. Phone on silent. Morning they called. The parent had already booked the institute that asked the two questions at 9:14.
They did not ghost you. They messaged five places. First useful reply got the seat.
What coaching desks run
Counsellor WhatsApp on a personal phone. A greeting. A PDF of batches. A CRM for the admission board.
DNP is the same leak. They called, parent was in a meeting, nobody wrote on WhatsApp. The lead is not cold. The thread sat.
What to do instead
Answer on WhatsApp, Instagram, the site, the missed call. Same parent. One memory.
Qualify in the thread: exam, year, city. Offer two counselling slots. Book it. Do not invent a fee or a rank.
Morning the counsellor walks into a booked demo, not a list of last night's greets.
Who this is for
Institutes that already get inbound on WhatsApp and still answer when class ends. Class ending is too late.
How PROXe does this for coaching. Same leak for clinics and real estate.
Talk to PROXe at goproxe.com. After-hours WhatsApp is how you lose the lead. How fast should you reply to a WhatsApp lead. What PROXe is.
Questions people ask
Does it replace the counsellor?
No. It does the 9pm reply. The counsellor walks into a booked slot.
Will it dump the brochure?
No. It asks, then books.
Do I need night staff?
No. The desk keeps working. The counsellor does not.
How long to go live?
48 hours.
After class they still want a slot. Talk to PROXe on the site.
Related
A reminder is not a reply
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Pinning the chat is not done
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Recent
A reminder is not a reply
You set a phone reminder to reply at 6. The lead needed a slot at 2. A reminder is a promise to yourself. The desk is a next line in their thread now.
September 22, 2026 · 5 min read
The spreadsheet is not the desk
A row is not a next line.
September 6, 2026 · 3 min read
Pinning the chat is not done
Starring the thread is not the desk.
September 1, 2026 · 3 min read
