The buyer tapped WhatsApp off the listing at 9:12pm. Locality, budget, this weekend.
Your phone was in the car. Morning you called. They had already booked the site visit with the broker who asked two questions at 9:14.
You paid for that lead. You did not lose it to the portal. You lost it to silence.
What brokers actually run
Personal WhatsApp. A greeting. 99acres and MagicBricks dumping into the same chat. Sometimes a CRM for the developer.
The leak is not attribution. The leak is the independent broker whose number is on the listing, on Instagram, and on the site, and who answers when the site visit ends.
Four channels, four starts. They tell their budget four times. They hang up.
What to do instead
Answer in seconds on WhatsApp, Instagram, the site, the missed call. Same buyer. One memory.
Qualify: locality, budget, when. Offer two site-visit slots. Book it. Do not invent a price.
Morning you walk into a booked visit, not a list of last night's portal names.
Who this is for
Brokers who already buy inbound and still answer when they are free. Free is too late.
How PROXe does this for real estate. Same leak for clinics and coaching.
Talk to PROXe at goproxe.com. How fast should you reply to a WhatsApp lead. After-hours WhatsApp is how you lose the lead. What PROXe is.
Questions people ask
Does it replace the broker?
No. It does the 9pm reply. You do the visit.
Will it quote a price?
No. It books the visit and hands you the thread.
Do I need someone on the phone at 11pm?
No. The desk keeps working. You do not.
How long to go live?
48 hours.
You already paid. The chat should not sit. Talk to PROXe on the site (goproxe.com).
Related
A reminder is not a reply
You set a phone reminder to reply at 6. The lead needed a slot at 2. A reminder is a promise to yourself. The desk is a next line in their thread now.
September 22, 2026 · 5 min read
The spreadsheet is not the desk
A row is not a next line.
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Pinning the chat is not done
Starring the thread is not the desk.
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Recent
A reminder is not a reply
You set a phone reminder to reply at 6. The lead needed a slot at 2. A reminder is a promise to yourself. The desk is a next line in their thread now.
September 22, 2026 · 5 min read
The spreadsheet is not the desk
A row is not a next line.
September 6, 2026 · 3 min read
Pinning the chat is not done
Starring the thread is not the desk.
September 1, 2026 · 3 min read
