Most businesses go live within 48 hours. Our team handles the setup, builds your custom flows, and trains the AI on your knowledge base. No technical work from your side.

Do you integrate with my CRM?

PROXe replaces the need for a separate CRM by capturing, qualifying, and tracking every lead in one place. If you already use a CRM, we can sync leads, conversations, and stages into it.

What channels are supported?

Website chat, WhatsApp, Instagram DM, Facebook Messenger, Email, and Voice (inbound and outbound calls). All channels share one unified memory, so customers never repeat themselves.

Yes. All customer data is encrypted in transit and at rest. We are GDPR and CCPA compliant, and built to SOC 2 controls, though we are not yet SOC 2 certified. Scale includes a compliance review and private cloud deployment options.

Can my team take over conversations?

Anytime. PROXe hands off to your team the moment you jump in, with full conversation context across every channel. The AI picks back up when you step away.

What happens if I go over 500 leads in a month?

Nothing switches off. We keep everything running and true up at renewal, and if you are consistently above 500 we move you to Scale on volume pricing. No lead is ever dropped for hitting a limit.

What counts as a lead?

One lead is one unique person, no matter how many messages they send or how many channels they use. If someone messages you on WhatsApp, then Instagram, then calls, that is still one lead because it is one person. You are counted per person, never per message or per channel.

What if a lead goes silent?

PROXe automatically follows up across available channels. Smart nudges on WhatsApp, calls, email, and SMS bring cold prospects back. No opportunity dies from silence.

Does it speak my customers' language?

Yes. PROXe handles English, Hindi, Tamil, Telugu, Malayalam, Kannada, and more. Voice supports Indian languages with native accents.

Can I cancel anytime?

Yes. No long-term contracts on Core. Cancel anytime, keep your data export.

WhatsApp's built-in AI: what your desk still decides

A clinic owner asked us last week: "WhatsApp now has its own AI. Do I still need anything else?"

It is a fair question, and the answer depends on how your enquiries actually reach you. Here is the plain version.

What Meta launched

In May 2026, Meta launched Business AI on WhatsApp for small businesses in India. It sits inside the WhatsApp Business app. You open Tools, pick "Your Business AI", and follow the steps.

Per Meta's announcement, it can:

respond to customers around the clock
answer from your own information: products, services, pricing, discounts
work in all native Indian languages
hand the chat to you when you take over, or be switched off entirely

Business Today adds that it can capture leads and book appointments inside the chat. UPI payments in the chat are listed as coming soon, and the rollout to eligible businesses is gradual, so not everyone has it yet. (Meta India newsroom, Business Today)

Meta also cites a 2025 Kantar study: 91% of online adults in India chat with a business on WhatsApp every week.

Why this matters to a clinic, academy or broker

A first answer on WhatsApp is becoming normal. Your patient, parent or buyer will start to expect one.

So "do we reply?" stops being the question. A reply is the minimum. What counts is whether the right person on your team is in the right conversation at the right time.

That part is about how your desk works, whatever tool sits on top.

Four things a desk still decides

1. What is it allowed to say?

Fees, timings, doctor availability, batch dates, plot prices. Give it only what is true and current. If it guesses a number, the customer believes the number. We wrote about this in don't invent the price, and the same thinking applies to fast voice AI.

2. Which lead does a person pick up?

Ten messages come in. Two are ready to book. Someone on your team should be on those two this hour. Deciding which two is your process, not the AI's.

3. Where do the other channels go?

Business AI lives in WhatsApp. Your enquiries also come from a website form, Instagram DMs and phone calls. If each sits in a different place, one person gets asked the same questions three times. See one memory across every channel.

4. What does the handoff look like?

When you take over, do you see the whole conversation, or start from "hi, how can I help"? A good handoff carries the thread across. More in handoff without starting over and when they ask for a person.

What this looks like on a Tuesday

A dental clinic gets a WhatsApp message at 8pm: "Do you do braces for adults, and what does it cost?"

The built-in AI can answer the first part from the services you gave it. The cost question is where it gets tested. If you gave it a range, it quotes the range. If you did not, it should say so and pass the chat to a person.

Then the patient writes: "Can I come Saturday morning?" Now a slot, a doctor and a front desk all matter. Whoever picks it up should see the earlier messages and not ask about braces again.

None of this is hard to fix. It just has to be decided before the message arrives, not after.

What we are doing about it at PROXe

We think the trend is right. Customers should not wait for the front desk to finish a consult before getting an answer. We covered the after-hours side in after-hours WhatsApp.

PROXe puts your team on the right lead at the right moment. In practice:

WhatsApp, the website, Instagram and voice feed one thread per customer
it answers only from what you have given it, and passes the rest to a person with the full conversation attached
the founder dashboard shows who is ready to move, so your team spends its time there

If your whole enquiry flow is one WhatsApp Business number and a small team, the built-in tool may be enough to start. If leads also arrive from ads, a website and calls, and you want one view across all of them, that is the case PROXe is built for. Pricing is on the pricing page.

A five-minute check this week

Message your own business at 9pm from another number. Time the reply.
Ask for your fee. Is the answer right?
Ask for a person. How long did it take, and did the person see the chat?
Send the same question through your website form. Does it land in the same place?

If two of those fail, that is your list for the month.

The first two matter most for clinics. For coaching academies, the fee and batch answers are the whole game. For real estate, it is the handoff on the ready buyer.

Want to see it on your own enquiries? Book a demo.

Do not invent the price

A fee you made up is not a booking.

February 2, 2026 · 3 min read

One lead, four channels, one memory

WhatsApp Monday. Instagram Thursday. Site Saturday. Call later. Same person. They should never repeat themselves.

May 5, 2026 · 3 min read

Handoff without starting over

A handoff is not a new chat.

February 13, 2026 · 3 min read

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